Salman Khan's latest film Kisi Ka Bhai Kisi Ki Jaan has been making waves in the box office, both in India and globally. Despite mixed reviews, Salman's star power has pushed the film past Rs 120 crore globally in just four days of release.
The film had a soft opening on Friday, earning only Rs 13 crore, but showed major gains over the weekend, with Saturday and Sunday bringing in Rs 25 crore and Rs 26 crore respectively. The film's Monday collection, while seeing a drop in multiplexes, remained impressive in single screens. Industry tracker Sacnilk reported that the film had a total occupancy of over 15% on Monday, and had made a total of Rs 74 crore in India in just four days.
Comparatively, Kisi Ka Bhai Kisi Ki Jaan isn't performing at the level of Salman's biggest hits in the past, but it's still doing much better than expected when compared to other post-pandemic releases. It's important to note that KKBKKJ is practically the only major Hindi release in theatres, with as many as 16,000 daily shows.
Only a handful of Hindi movies have delivered the goods in the three years since the pandemic began, making Kisi Ka Bhai Kisi Ki Jaan's success all the more impressive. Shah Rukh Khan's Pathaan was a box office hit this year, and Ranbir Kapoor-starrer Tu Jhoothi Main Makkaar also did solid numbers domestically.
The film's success proves that Salman Khan's star power continues to be a strong draw at the box office, even when the material isn't necessarily top-notch. Despite mixed reviews, audiences are still flocking to theatres to catch their favorite superstar on the big screen.
In a time where the movie industry is struggling to recover from the impact of the pandemic, Kisi Ka Bhai Kisi Ki Jaan's success is a breath of fresh air. It shows that audiences are still eager to return to the cinema, especially when there's a superstar like Salman Khan leading the way. It's a testament to the enduring appeal of Bollywood films and the power of star-driven vehicles.