Amazon CEO, Andy Jassy, is closely examining some of the company's biggest TV shows, including Priyanka Chopra's "Citadel," due to a company-wide effort to reduce costs. Despite having a massive budget of over Rs 2,000 crore, "Citadel" has not ranked among the top 10 most-watched streaming programs in the US. Amazon is now conducting detailed budget analyses of their major shows, including "Citadel," to address rising costs and audience response concerns.
"Citadel" is not the only show facing scrutiny. Other expensive productions like "Daisy Jones & the Six," "The Power," "Dead Ringers," and "The Peripheral" have also failed to gain significant viewership. The challenges of managing costs and pleasing audiences have led Amazon to review their budgeting strategies.
"Citadel," an exciting spy thriller featuring Priyanka Chopra and Richard Madden, is a highly anticipated global television series with a remarkable budget of over $250 million for just one season. The show follows two agents, Nadia Sinh (Priyanka Chopra) and Mason Kane (Richard Madden), on a mission to save the world while confronting their own lost memories and powerful enemies.
Priyanka Chopra expressed her excitement about the groundbreaking nature of "Citadel" and its ability to bring together filmmakers from different countries. The show represents the globalization of entertainment and streaming's impact across multiple territories.
Despite the scrutiny, Amazon has renewed "Citadel" for a second season, demonstrating their confidence in the series. The show will continue to feature Priyanka Chopra and Richard Madden, with Joe Russo directing and David Weil as the showrunner.
As Amazon evaluates their major shows, including "Citadel," they aim to find a balance between costs and viewership. The future of the series and other productions is uncertain, but the renewal of "Citadel" for Season 2 shows Amazon's commitment to the project's potential and its determination to deliver compelling content to audiences.