Flipkart launched its new VIP subscription program on Tuesday, taking on Amazon's Prime membership program as the e-commerce battle heats up ahead of the festive season sales.
Flipkart's membership program is priced at Rs 499 annually and is currently available in Bengaluru, Kolkata, Mumbai and Delhi-NCR.
Flipkart VIP members will receive free same-day and next-day delivery, returns within 48 hours and access to a dedicated customer support team.
Flipkart has launched a new VIP membership program, separate from its existing loyalty programs, Flipkart Plus and Premium.
Amazon Prime members get free one-day delivery, early access to special deals and access to Prime Video, Prime Music, Prime Reading and gaming platforms.