The JioUtsav campaign encourages people to celebrate all occasions, festivals, and special moments with their loved ones. It positions shopping as an integral part of these celebrations, highlighting JioMart as the one-stop shop for all shopping needs. The campaign also promises exciting deals and discounts on the platform.
JioMart is a rapidly growing e-commerce platform in India that offers a wide range of products, including electronics, groceries, fashion, and home essentials. It currently collaborates with over 1,000 artisans and offers 150,000 unique products.
Notably, 60% of JioMart's sales come from non-metro regions, demonstrating its success in democratizing digital retail by reaching consumers in smaller cities and towns. Last year, JioMart adopted a horizontal, cross-category approach, offering products from electronics and fashion to beauty and home décor.
It has onboarded Reliance-owned brands such as Urban Ladder, Reliance Trends, Reliance Jewels, and Hamleys to further augment its product selection.