Exciting changes are happening at Air India as the national airline enters a new phase of being really great in the world of flying. In a strategic move towards its Vihaan.AI transformation plan, Air India proudly unveiled a modern brand identity and a refreshed aircraft livery. But that's not all – the beloved Maharaja, a symbol of the airline for decades, is here to stay, affirming its place in Air India's journey into the future.
As Air India aims to regain its status as a global aviation leader with an Indian touch, it is set to acquire a minimum of 470 aircraft from Airbus and Boeing, a commitment valued at around $34 billion. N Chandrasekaran, who leads Tata Sons, talked about plan to bring back airline's past greatness, aim is to make it an amazing airline that all Indians can be proud of.
New Air India logo has a deep meaning. It takes the special shape of an Indian window and turns it into a beautiful gold frame called 'The Vista.' This frame stands for endless chances, moving forward, and feeling sure about things. Partnering with FutureBrand, the brand transformation company, Air India's CEO Campbell Wilson emphasized that actions speak louder than design, as the airline embarks on a transformative journey.
Here are 7 thrilling business updates unveiled at the event:
A new website, mobile app, and an innovative customer care center are set to enhance customer experience. The "open all hours, every day" contact center in nine languages will be operational by year-end.
A redesigned loyalty program is on the horizon, ready to launch in early 2024.
Prepare for a $400 million initiative to refurbish the interiors of 43 widebody aircraft. By mid-2024, 33% of the widebody fleet will be upgraded, with the entire long-haul fleet receiving a transformative touch over the next two-and-a-half years.
Look out for the new logo on Air India's Airbus A350, joining the fleet in the vibrant new livery from December this year.
Flexibility takes flight as Air India explores leasing options for aircraft until new deliveries gain momentum.
More than 5,000 new team members, including cabin and cockpit crew, have joined Air India. An aviation training academy is in the works, aiming to boost human resource aspects.
The Airline is preparing for machine learning & AI implementation along with adding highly advanced technology in the coming months to bring innovation & convenience to their services.
The new logo indicated new start for organization. Also, the business updates are promising an elevated flying experience. Their strong commitment to combining tradition and new ideas points to a very promising future for people who love aviation.