Reliance Industries Limited (RIL)'s fashion e-tailer Ajio launched Ajiogram on Thursday, a direct-to-consumer (D2C) interactive e-commerce platform aimed at empowering Indian fashion startups with innovative products and visions that challenge the norm. It is a Reliance-owned initiative aimed at empowering the next 100 fashion startups to emerge from India, according to CEO Vineeth Nair.
Nair added that Ajiogram will support homegrown brands that have emerged in recent years due to the "Indian D2C revolution." Ajio aims to onboard 200 exclusive homegrown brands by 2024, offering buyers a wide range of options, from streetwear to sustainable fashion.
Brands that have already partnered with Ajiogram include Urban Monkey, Supervek, Quirksmith, KRA Life, Creatures of Habit, Cecil, Truser, Fancypants, Midnight Angels by PC, Monks of Method, Crafts and Glory, and more.