Isha Ambani, daughter of Mukesh Ambani unveiled a remarkable fashion brand valued at ₹8.4 Lakh Crore. This launch is a pivotal part of the Ambani family's strategic move to expand their footprint in India's fashion industry.
The brand, inaugurated at the Reliance Industries Limited (RIL) headquarters, is poised to compete with established players like Tata-backed Zudio and Urbanic in the Indian fashion market. The new fashion brand anticipates an impressive ₹8.4 Lakh Crore journey in the next three years.
It offers a diverse collection of luxury clothing & accessories, designed for men, women, and children. Additionally, the brand will embrace home and lifestyle products, alongside beauty and skincare offerings.
At the unveiling, Isha Ambani expressed that this fashion brand will be a celebration of India's rich culture and heritage, with a relentless commitment to top-notch quality and craftsmanship.
"Our vision is to craft a fashion brand that's within everyone's reach, irrespective of their budget. We are dedicated to ensuring that high-quality, masterfully crafted fashion is accessible to all," remarked Isha.
The brand will proudly bear a "Made in India" tag, underlining its mission to champion Indian artistry and bolster local artisans.
The Ambani family is no newcomer to the fashion realm, already presiding over successful brands like Reliance Trends, Reliance Jewels, and Reliance Footprints.
The new fashion brand is expected to mark its presence online and in physical stores soon. It is poised to be a significant contender in India's flourishing fashion landscape, challenging the positions of Tata-backed Zudio and Urbanic.