Practo, a leading healthcare company, is celebrating National Doctor's Day with its latest campaign, #PrescriptionForHappiness. The campaign wants to help people understand the deeper meaning behind doctors' prescriptions and the messages they are trying to communicate.
Through this initiative, Practo intends to demystify the often misunderstood aspects of a doctor's interaction with their patients. The campaign highlights the perplexity faced by patients when trying to decipher the instructions written on their prescriptions.
Rowel Coelho, VP - primary care at Practo, expressed the company's appreciation for doctors and healthcare professionals who play a crucial role in Practo's ecosystem. Their unwavering support enables Practo to fulfill its mission of making quality healthcare accessible to all. Coelho emphasized that #PrescriptionForHappiness is a token of gratitude towards the commitment of these healthcare professionals.
The centerpiece of the campaign is a captivating 90-second film titled 'Unhone yeh kya likha hai' (What have they written?). The film was launched on social media platforms and will be promoted extensively across various channels.
Practo's #PrescriptionForHappiness campaign serves as a tribute to the dedicated healthcare professionals and their invaluable contributions. It strives to bridge the gap of understanding between doctors & patients, fostering a healthier and more compassionate healthcare ecosystem.