TRAI's New Rules On AI Filter For Calls And SMS Services

Are you tired of receiving pesky promotional calls and messages? You're not alone! The Telecom Regulatory Authority of India (TRAI) has recently announced new rules regarding fake calls and messages to customers, set to take effect from May 1, 2023. TRAI has mandated that all telecom companies must put an AI filter on their calls and SMS services to stop unsolicited spam calls and messages, providing customers with a major relief.

What Is TRAI's New Order?

According to reports, TRAI has issued an order that all telecom companies must implement Artificial Intelligence Spam Filters on their calls and SMS services from May 1, 2023. This AI filter will help customers avoid fake and promotional calls. Telecom companies like Bharti Airtel and Reliance Jio have reportedly announced that they will roll out the AI filter service soon.

Airtel and Jio's AI Filter Services

Airtel has already announced the launch of its AI filter for its services, and Jio has also announced that it will start working on rolling out the AI filter soon. However, there is not much information available so far. We can expect that the AI filter will start working from May 1, 2023.

Call ID Feature

TRAI has been working for a long time to stop fake calls and SMS, which is a big problem for customers. The regulatory body has been demanding that telecom companies stop promotional calls on 10-digit mobile numbers. TRAI is also looking to bring a Call ID feature that will display the photo and name of the caller on the mobile phone.

Telecom companies like Airtel and Jio are hesitating to bring this technology due to privacy issues. However, there is no information regarding this as of yet. It is important to note that only AI filter will reportedly be implemented from May 1, 2023, to stop pesky calls and SMS being bombarded to customers.

Well, The new TRAI rules are a welcome change for customers who have been receiving unsolicited spam calls and messages. With the implementation of the AI filter on calls and SMS services, customers can expect to have a better experience without having to deal with pesky promotional calls and SMS. We hope that telecom companies will continue to work towards improving the calling and messaging experience for their customers, while also protecting their privacy.