Meta's highly anticipated Instagram Threads, often touted as a potential Twitter Rival, is all set to make its grand debut on July 6. This exciting news comes from a recent listing on Apple's app store.
Designed to provide users with a fresh and dynamic social media experience, Instagram Threads allows individuals to follow the same people they are already connected with on Instagram. What sets it apart is its emphasis on public interactions, bearing a resemblance to the popular microblogging platform, Twitter.
Tech enthusiasts have eagerly dubbed this upcoming app as a "Twitter killer," hinting at the potential competition it may pose to the long-standing social media giant.
With an extensive user base exceeding 3 billion across Instagram, Facebook, and Meta's various other apps, Meta undoubtedly stands as Twitter's biggest competitor.
Mark Zuckerberg, the mastermind behind Meta, has drawn inspiration from rival platforms and emerging newcomers on numerous occasions. Notably, features like Facebook, Instagram, and WhatsApp stories were heavily influenced by Snapchat's disappearing photos and videos. Furthermore, Meta introduced geofilters and face filters to its stories, reminiscent of Snapchat lenses. The result was a significant surge in popularity, with Facebook and Instagram stories amassing a staggering 250 million users in June 2017, dwarfing Snapchat's 166 million daily users.
While Zuckerberg's replication of competitor features hasn't always led to success, some of his ventures have proven immensely popular. Instagram Reels, for instance, which mirrors the concept of TikTok, resulted in users spending 24 percent more time on the platform after its introduction.
Threads, Meta's latest addition to its portfolio, promises features akin to those found on Twitter. Users can like, comment on, and share posts just like on other social media apps. The screenshots on the app listing in the App Store give you a sneak peek of these exciting features.
According to the description on App Store, Threads is a space designed for communities to engage in discussions about a wide array of topics, ranging from current interests to future trends.
Users can seamlessly continue using their existing usernames and effortlessly follow the Instagram profiles they already enjoy. This integration ensures a smooth transition into the new app while maintaining familiarity and convenience for users.
As the highly-anticipated launch of Instagram Threads draws near, social media enthusiasts eagerly await the platform's arrival and the potential it holds to shape the landscape of online conversations and interactions.