X, formerly Twitter, launched two premium tiers on October 28 in a bid to increase its subscription revenue.
X, formerly Twitter, has launched a new premium tier called Premium+ for Rs 1,300 per month, nearly double the cost of its existing Premium tier. This tier offers users an ad-free experience on their 'For You' and 'Following' feeds.
X said that Premium+ subscribers will get the biggest boost to their replies, compared to other premium tiers or unverified users. They will also get access to all of the company's creator tools, including revenue sharing, creator subscriptions, X Pro (formerly known as Tweetdeck), Media Studio, and Analytics.
Premium+ subscribers will also get all the features of the current premium subscription, including a blue checkmark, tweet editing, longer posts and video uploads, encrypted direct messages, ID verification, SMS two-factor authentication, and other app customization options.
X is also launching a more affordable subscription tier called "Basic" for Rs 243.75 per month. It will also provide subscribers with a "small reply boost". The Basic tier does not include access to creator tools, including X Pro and Media Studio, the blue checkmark, ID verification, or analytics. Both Premium+ and Basic tiers will only be available on X's website, possibly to avoid paying 15-30% in-app commission to Apple and Google.
X also offers a discounted annual plan for Premium+ for Rs 13,600 and Rs 2,590.5 for Basic. It continues to offer its premium tier for a monthly fee of Rs 650 on the web and Rs 900 on iOS and Android devices.
Elon Musk has transformed Twitter during his first year of ownership, making significant policy and product changes, such as rebranding it to X, in his quest to create an "everything app."
X's monthly ad revenue in the US has plummeted since Elon Musk's takeover, with year-over-year declines of at least 55% each month, according to a Reuters report.
However, CEO Linda Yaccarino said in an October 26 blog post that over 1,700 advertisers have returned to the platform, including 90 of the top 100 ad spenders from a year ago.