Instagram celebrated its anniversary on October 6. To appeal to Generation Z, the Meta-owned app has introduced new features that will be tested soon and may launch in the coming months.
At a Meta event in Delhi, the company announced new Instagram features specifically aimed at Gen Z. The first feature is Birthday Reminders. They can do this by adding new pictures or effects like confetti to their profile picture.
Instagram is making it easier for users to add notes, either as audio or selfie videos. Notes are available in the DM section at the top of messages. The new Audio Notes feature lets users make voice recordings as notes, while Selfie Video Notes lets users record short videos as notes that disappear after 24 hours.
The most anticipated feature is Multiple Lists in Stories. Until now, users could only create a Close Friends list to share Stories with. However, now users can create multiple lists in Stories, such as one for university friends, another for office buddies, and so on. This will allow users to choose who sees each Story.