Apple M3 Chip Unleashes Power And Performance In New MacBook Pro And iMac

Customers in India can now purchase the 2023 MacBook Pro and 24-inch iMac powered by the M3 chip series through Apple's online store, Apple BKC in Mumbai, Apple Saket in Delhi, and authorized Apple retail stores. The MacBook Pro M3 is available in 14-inch and 16-inch display options, with up to 128GB unified memory, starting at Rs 169,900.

The Space Black colour option is exclusive to the M3 Pro chip-powered 14-inch variant, while the 16-inch display variant offers Space Black across all configurations. Priced from Rs 134,900, the M3-powered 24-inch iMac boasts up to 24GB of unified memory and comes in a vibrant array of seven colours: green, yellow, orange, pink, purple, blue, and silver.

The 2023 MacBook Pro is available in two display sizes: 14 inches and 16 inches. Available in two display sizes, 14 inches and 16 inches, the MacBook Pro offers a range of chipset options. In contrast, the 16-inch model exclusively features M3 Pro and M3 Max configurations for those seeking the highest level of performance.

The laptop is crafted from recycled aluminium and features a Liquid Retina XDR display, which delivers exceptional brightness. The display delivers exceptional brightness, peaking at 1600 nits for HDR content and 600 nits for SDR content. Powered by macOS Sonoma, it features a Game Mode that optimizes performance for wireless gaming accessories.

Equipped solely with the M3 chipset, the 24-inch iMac boasts a captivating 4.5K Retina display that delivers a vibrant P3 wide colour gamut and impressive brightness of up to 500 nits. Like its MacBook Pro counterpart, the 24-inch iMac runs seamlessly on macOS Sonoma.

The iMac comes with Wi-Fi 6E and Bluetooth 5.3 for wireless connectivity. Additionally, Apple has improved the iMac's 1080p camera and six-speaker system to offer Spatial Audio and Dolby Atmos for an immersive audio and visual experience.